Laundry Detergent Market: Key Drivers, Trends, and Market Outlook
The laundry detergent market remains robust due to increasing demand for household cleaning products driven by urbanization and rising hygiene awareness. Liquid, powder, and tablet detergents dominate the market, with innovations in eco-friendly formulations, concentrated detergents, and enzyme-based cleaning enhancing growth. Consumer preference for premium and sustainable products, along with online retail availability, is driving market expansion. Asia-Pacific, led by India and China, shows strong growth due to population size and increasing disposable income. North America and Europe focus on high-performance and specialty detergents.
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